3 Tips for the Age of AI in 2026 with Matt Rouse (286)

In this solo episode, I break down three realities of AI in today’s workplace and what they mean for your career or business. First, I explain why loudly positioning yourself as anti‑AI can hurt your job prospects when most leaders are prioritizing AI‑literate talent to drive productivity.  Second, I unpack common misconceptions, that AI is more than chatbots and simple automation. I reveal why many companies aren’t seeing ROI: the doorman fallacy (misunderstanding what people actually do in their roles) and mounting token costs from poorly designed automations. I share how we avoid those pitfalls by upskilling experts and using AI to supercharge their work instead of replacing them.  Third, I highlight where AI is creating demand, not taking jobs, like healthcare and small business, showing how AI‑assisted professionals deliver better outcomes and handle more work, which fuels growth and hiring. I wrap with practical guidance to future‑proof your skills, understand AI agents and automation at a high level, and position yourself to thrive in the evolving economy. Let's go, people! Looking for a podcast guest? Author Matt Rouse Hook Digital Marketing | Hook Digital Marketing Canada Market your local business on autopilot: SMB Autopilot