Episode 28, Part 2 - Rory Brown: Turning Forecast Insights into Rep-Level Action with AI

Part 2 of our episode with Kluster's Rory Brown gets practical: Rory and Jonny Adams walk through a hypothetical joint client and show how Kluster’s quantitative insight pairs with SBR’s enablement to close performance gaps. Rory breaks down leading vs lagging indicators, why “sheep dip” KPIs fail, and how to reverse-engineer every rep’s route to quota. The episode closes with Rory’s grounded view on AI: fix the data context first, then unlock trusted natural-language answers and predictive actions.