Ep.23 | He left Louis Vuitton to build the blockchain you’re already using – Sunny Lu, VeChain

Sunny Lu, Founder & CEO of VeChain, explains why early conviction, real use cases, and invisible UX are the keys to scaling blockchain to the next billion users. 🎥 Watch on YouTube: https://youtu.be/BjpweOMOhOA ► More about VeChain Foundation https://vechain.org/ https://x.com/vechainofficial ► Follow Sunny Lu https://x.com/sunshinelu24 https://www.linkedin.com/in/sunny-lu-55456915/ ► Follow Violetta Chekan https://x.com/violettechekan ⁠https://www.instagram.com/violettechekan/ ⁠https://www.linkedin.com/in/violettachekan/⁠ __ Trailer and intro How VeChain became the invisible blockchain powering enterprise blockchain adoption From Louis Vuitton to VeChain: why Sunny Lu left luxury to build in crypto The first blockchain use case with Givenchy and how VeChain proved real-world utility How enterprise blockchain scaled globally and tokenized sustainability as VeChain’s long-term bet What tokenization really means for businesses and how blockchain can help rewarding sustainable behavior Inside VeChain’s latest partnerships with BYD, Tesla and how blockchain monetizes CO₂ savings The most resistant industry to blockchain adoption and why banking will follow last VeChain Renaissance explained – how VeChain is upgrading for true decentralization Why decentralization matters and how it can replace inefficient corporate structures ✨ If I Had to Start Over – Sunny Lu reveals what startup he’d build in 2025 Final message: why the future of blockchain and crypto is brighter than ever