RFID Innovations in Retail

Dr Susanne Guth-Orlowski of the RAIN Alliance joins Colin Peacock to reflect on the 2025 ECR RFID Innovation Summit in Düsseldorf, hosted by C&A. Around 70 retailers attended, from those with 20 years of RFID experience to those just getting started. The conversation covers what stood out: the diversity of RFID use cases across fashion, sports and home retail, the Qualcomm presentation on bringing RFID reading to mobile phones, and how the EU's digital product passport regulation is creating new opportunities for RAIN RFID as a data carrier. They also discuss the innovation showcase featuring startups working on overhead readers, sustainable tags and AI-driven data analysis, and look ahead to the 2026 summit in Madrid. Hosted on Acast. See acast.com/privacy for more information.