Robert Levitan (Ethical Tech Project): Unlimited Intelligence, But Where's the Wisdom?

Kevin Werbach speaks with Robert Levitan, Chair of the Ethical Tech Project, about what the early internet can teach companies deploying AI today. Levitan, who helped build iVillage and Flooz.com in the dot-com era, argues that the central lesson of those years is that new technologies always carry unintended consequences. Moving fast and breaking things is untenable, he says, now that AI sits on top of the internet and mobile. Levitan explains his essay comparing a coming AI disaster to the 1911 Triangle Shirtwaist Factory fire, which spurred workplace safety laws and helped shape the New Deal. He expects a comparable AI catastrophe to trigger regulation, and urges executives not to wait for it. Trust is a competitive advantage, he argues, and litigation will arrive much faster than it did for the internet. The conversation closes with why Levitan remains an optimist despite the risks, pointing to healthcare's ethical framework and guardrails as a model for other industries. Disclosure: Kevin Werbach is an advisor to the Ethical Tech Project. Over thirty years, Robert Levitan has founded, scaled, and advised companies including iVillage, Flooz.com, and Pando Networks, and his recent work focuses on the societal impacts of AI. He studied history and public policy in college and describes himself as a serial entrepreneur whose ventures have ranged from a high-profile IPO to a high-profile bankruptcy to a private sale to Microsoft. Transcript Our AI Triangle Shirtwaist Moment Is Coming. Don't Be the Factory Owner (LinkedIn) Pulse 2.0 interview with Levitan