Lighting a Chicken House Isn’t What You Think with Max Obers of HATO Lighting

Most people would figure that lighting a hen house is a question of screwing in some bulbs and turning them on. But as it turns out, the type of lighting you use can have a profound effect on birds, shaping their behavior, improving welfare, and driving production results. Max Obers is the CEO of HATO Lighting, a Netherlands-based company with over 50 years of history in agricultural lighting. Today, Max walks us through the science of how chickens perceive light differently than humans, how HATO puts that knowledge to work on farms across the world, and where the technology is headed next.