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Podcast Episode

The Underdog CEO Mindset | Mark Wisniewski

BLTNT Podcast··19 August 2026·1h 23m

About this episode

Mark Wisniewski is a rare "unicorn" in today’s legal world: he joined Kitch Attorneys & Counselors as an associate in 1990 and has led the firm as CEO since 2014, working out of the same building for 36 years.Mark shares an "out of the box" solution he engineered to save a major client relationship: when a pending merger threatened to force a client to choose between him and a rival counsel, Mark proactively merged his practice with his competitor. The move earned the client's gratitude and effectively doubled their business.In this episode of The BLTnT Podcast, we covered: → Mark growing up on Detroit's east side → The bankruptcy that taught Mark not to put all his eggs in one basket → Deciding to merge two firms before a client had to pick a side → How Mark separates work and home completely → Advice for young lawyers navigating AI and a completely different practice of lawThanks to Mark for carving out time between depositions, parade planning, and running a 200 person firm to sit down and tell these stories!Chapters0:00 Intro1:00 How Kitch and Auxiom's partnership started10:25 Growing up on Detroit's east side: a cop for a dad, a nurse for a mom15:52 DeLaSalle, brothers, and friendships that still hold 35 years later32:06 Referrals, relationships, and why he skips Google when hiring a lawyer35:04 Showing up in person and sponsoring Detroit's St. Patrick's Day Parade42:05 Watching downtown Detroit come back to life48:19 AI, changing technology, and advice for young lawyers1:00:25 Mentors, organization, and never bringing work home1:05:54 The firm's name, his legacy, and staying the underdog ~~~Connect with Matthttps://www.linkedin.com/in/mattloria/https://www.facebook.com/mattloriahttps://www.instagram.com/loriamatt/Prefer to Listen?https://pod.link/1742631726This episode is powered by Auxiom.Finally ready to outsmart your IT chaos?https://auxiom.com/https://www.linkedin.com/company/auxiom-llc