Industry Analyst Relations Q&A with Robin Schaffer

This episode was recorded from a LInkedIn live stream AMA with inudstry AR guru Robin Schaffer, of Schaffer AR. It was great having Robin on again, to discuss the state of AR and answer a wide range of questions from the audience. Topics we covered included: AI impact on analysts and AR When is the right time to engage AR firms? When shoud you consider investing in them? How much budget to allocate. Evaluating metrics and ROI. How to choose the analysts and vendor evaluation reports to pursue. Using AR to boost PR, marketing and sales. The 3 key things to get from your AR efforts. In addition, Robin shared pro tips on working AR for optimal advantage. Thanks, Robin, for joining and sharing your insight and answers.