Kevin Maney on the Category Creation Formula

It has been 10 years since Play Bigger hit the bookshelves to great acclaim, and three years since co-author Kevin Maney last appeared on PR, Done & Doner. We thought it was high time to have him back on again, closely following release of The Category Creation Formula, the new book that he and partner Mike Damphousse co-wrote. It provides an update and playbook for playing bigger, based on 10 years of their experience helping companies mint and dominate new categories, or markets. We had a wide ranging conversation about what works today, covering these topics and others: Is it harder to become category king today? AI impact on category creation The category creation formula Building vs. following categories Getting VCs and the team on board Stars and flops, spanning Jobs, Bezos, the knuckleball (yes, there's a category for that) and the Segue Thanks, Kevin for coming back on and sharing your insight. You can find him on LinkedIn https://www.linkedin.com/in/kevinmaney/ and at https://www.categorydesignadvisors.com/