What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns

What works (and what doesn’t) in vegan ads? In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them. Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!) We cover: 🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love 🌱 The difference between awareness ads and conversion ads 🌱 Tips on hook types, visuals, use of AI, and more 🌱 What strong brand messaging looks like in ads 🌱 What made us pause and click, or scroll right past Plus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come. Want your copy critiqued in a future episode? Email us at plantpoweredbusiness@gmail.com. Don’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.