Live Copy Critique: 5 Purpose-Driven Brands With Strong About Pages

How do you write an About page that builds trust, communicates your values, and makes the right people want to support your business? In this copy critique episode, Johanna and Brieanah critique 5 real About pages from vegan and purpose-driven brands to uncover: why some About pages instantly build trust how storytelling makes brands feel human and memorable how ethical brands communicate their values effectively what makes people actually connect with a business how to structure an About page people genuinely want to read If you’re an ethical entrepreneur, vegan business owner, coach, consultant, or creator, this episode is full of practical website copywriting tips you can apply immediately. You can also listen to the episode on Spotify or Apple Podcasts, but we recommend watching the YouTube version so you can see the websites as we critique them. The brands we cover in this episode: Axiology: https://axiologybeauty.com/pages/our-story Herbal Academy: https://theherbalacademy.com/about-us/ Thistle: https://www.thistle.co/about/ Katrina Fox: https://katrinafox.com/about-katrina-fox/ Foodies Vegan: https://foodiesvegan.com/pages/our-story Subscribe to @‌PlantPoweredBusiness so you never miss an episode!