Finding speed in Digital Transformation with Joe Gibbs Racing

Every moment matters in the racing world, both on the track and behind the scenes. Between compressed development cycles, constant rule changes and the relentless pursuit of performance, race car designers and engineers cannot afford any delay in building the perfect vehicle. They need the right tools that will connect teams and data and enable them to make the best design decisions with as little uncertainty as possible. That is where Digital Transformation comes into play. In this episode of The Industry Forward Podcast, host Kate Eby is joined by Mark Bringle and Jon Rittle, Marketing Director and Aerodynamics Engineers, respectively, for Joe Gibbs Racing. They explore how the racing world is using digital tools such as the comprehensive Digital Twin, simulation and industrial artificial intelligence (AI) to accelerate race car design and performance, as well as how it paves the way for digital innovation for the automotive industry and beyond. In this episode, you will learn: How the comprehensive Digital Twin influences engineering decisions The ways simulation has evolved over time Where AI plays a role in race car design and engineering An outlook on Digital Transformation in racing and beyond