We Broke Marketing - Now Let's Fix It and Win Long-Term

In this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building, the role of data-driven decision making, and the benefits of programmatic demand generation. Sam shares his unique approach to market segmentation, the use of AI in marketing, and the significance of effective collaboration between sales and marketing teams. Tune in for practical insights and real-life experiences from a seasoned marketing leader. Timecodes: 01:45 Introduction to Sam O'Brien and the Topic of Broken Marketing 02:28 The Dilemma of Data-Driven Marketing vs. Brand Building 03:05 Exploring Long-Term Marketing Strategies 03:52 Connecting Marketing Efforts to Sales Impact 05:35 Dealing with Management Pressure on ROI 06:29 Effective Demand Generation and Brand Building 07:48 Challenges in B2B Marketing and Long Sales Cycles 09:03 Strategies for Market Penetration and Growth 21:17 The Role of ABM in Modern Marketing 26:25 Leveraging AI and Automation in Marketing 32:26 The Structure and Collaboration of Marketing Teams 36:16 Conclusion and Final Thoughts ____________ Connect with Sam O'Brien: https://www.linkedin.com/in/samuelwobrien/ ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com