Massage Chair Industry Update - 8/19/2026

The massage chair industry keeps adding new technology, new models, and new terminology. But some of those impressive-sounding features may be more about marketing than meaningful innovation. In this August 2026 Massage Chair Industry Update, Dr. Alan Weidner shares what he saw at the Las Vegas Furniture Market, including upcoming Cozzia massage chairs, dual roller mechanisms, near-infrared technology, new models from Osaki and Infinity, and the growing confusion around 4D, 5D, and even 8D massage chairs. Dr. Alan also explains why buyers should focus less on buzzwords and more on how a chair actually fits, feels, and performs. If you're shopping for a massage chair in 2026, this update can help you understand which features may actually matter before you spend thousands of dollars.