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Podcast Episode

Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT

Swim Against The Tide··28 May 2026·55 min

About this episode

Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses. In this episode, we talk about building trust in a crowded supplement market, moving from DTC growth to national retail, and what changes when a founder has to grow from ecommerce operator into science-led brand leader. Sam’s drive and passion really come across in this episode, with his energy making a real difference for pets being an absolute focal point for future success. The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship