Your retention stack is missing this channel

No matter how good your abandoned cart emails are, most of that lost revenue never comes back. What if an AI could just call and ask why? In this episode of Send It, Jimmy and Chase talk with Will Nauseda, founder of Outcraft about the retention channel almost no one is using: voice. Outcraft built an AI that calls abandoned-checkout shoppers and has real conversations, answering the questions email and SMS can't. They get into why AI voice finally sounds human, why a call often recovers the sale without a discount, where it fits in your flow, what it actually costs, and why the early-mover advantage looks a lot like SMS three years ago. Find Will and Outcraft:Outcraft: https://www.outcraft.ai/?utm_source=Podcast&utm_medium=SendItWill Nauseda: https://www.linkedin.com/in/will-vilius-nauseda-a10278b1/ Here's what they get into:- Why voice is the overlooked fifth retention channel- How AI voice got good enough to feel human, while staying disclosed- Why a call often recovers the sale without a discount- Where voice fits in your abandoned-checkout flow, and the quiet-hours rules- What it actually costs, priced per profile instead of per call Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com UpPromote is the #1 affiliate & referral marketing platform on Shopify, trusted by 250,000+ merchants and have tracked over $2 billion in affiliate-driven revenue. Podcast listeners get 30% off for 3 months, applied automatically when they sign up through this link: https://partners.secomapp.com/apps/up_promote/CHASE/b0957000a616 ______ 00:00 Welcome to the show02:14 Meet Will Nauseda and the Outcraft story07:17 The abandoned cart intent email misses12:23 Breaking down a real AI voice call18:33 Where voice fits in your flow24:45 Why aggressive cart recovery wins26:31 The risks and guardrails of voice32:24 The low-risk way to test it35:10 The omni-channel, conversation-first philosophy38:33 Wrapping up and the future of voice40:16 Final thoughts and what to comment below ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!