We're calling Black Friday 2026 right now

(Free download) Access our Black Friday & Cyber Monday cheat sheet: https://ecomemailmarketer.com/send-it/bfcm-2026 The real question isn't what Black Friday makes you. It's what it costs you afterward. In this episode of Send It, Jimmy and Chase run 10 hot takes on Black Friday and Cyber Monday, and why most of the advice retention marketers have followed for five years is now outdated or actively working against them. They get into how extended sale windows killed urgency, how the send-more playbook torches your deliverability into January, and what to actually do differently before the season hits. EP 92: We're calling Black Friday 2026 right now Here's what they get into:- Tighter sale windows, Thanksgiving sends, and the Cyber Monday profit brands overlook- Offer creativity that beats racing everyone to the deepest discount- Sending fewer, smarter emails and texts so BFCM doesn't torch your deliverability- The worst-LTV customers BFCM brings in, and running it as a retention play instead- Beating the self-inflicted post-BFCM slump and spreading revenue across the whole yearThank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Welcome to the show02:59 Hot Take #1: Why Starting BFCM Earlier Is Hurting Sales05:59 Hot Take #2: Bigger Discounts Don't Win Anymore09:02 Hot Take #3: More Emails = More Damage During BFCM13:46 Hot Take #4: BFCM Customers Are Your Lowest-LTV Cohort16:49 Hot Take #5: Why Cyber Monday Can Be More Profitable Than Black Friday19:30 Hot Take #6: Why You Should Be Sending on Thanksgiving23:15 Hot Take #7: Your Q1 Slump Starts During BFCM25:59 Hot Take #8: Most Brands Are Destroying Their SMS List28:24 Hot Take #9: Stop Discounting Your VIP Customers32:34 Hot Take #10: BFCM Shouldn't Make or Break Your Business35:37 Key Takeaways & Wrap Up ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!