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Podcast Episode

Employee Advocacy: The Secret Weapon of Employer Branding

Cappuccino with HR··29 July 2026·33 min

About this episode

How can companies create a strong employer brand, and what role does employee advocacy play? In this episode of Cappuccino with HR, Rudi Bauer chats with Alex Her, Global Employer Brand Storyteller and Co-Founder of EB Space, about what makes employer branding authentic, how to align it with employee experience, and the best ways to turn employees into brand ambassadors.