Podcast Episode
#103- The Right Way To Run Paid Marketing For Your Multi-location Business
About this episode
Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down the strategy behind successful paid advertising and why most campaign problems start long before ads ever go live.◼️ Why solving customer problems beats promoting your business◼️ How to localise campaigns while keeping one strong brand◼️ Why conversions matter more than clicks and impressionsTimestamps:00:00:00 Introduction00:01:08 Principle 1 – Solve Customer Problems00:02:02 Principle 2 – Every Location Is Different00:02:45 Principle 3 – Conversions Matter More Than Clicks00:03:21 Complimentary Google Ads Audit00:04:26 Principle 4 – Great Campaigns Are Never Finished00:05:48 A Real Client Optimisation Example00:07:27 Principle 5 – Landing Pages Matter More Than Ads00:08:10 Principle 6 – Think Customer Journeys, Not Campaigns00:08:51 Principle 7 – Learn From Your Best Location00:09:41 Principle 8 – Advertising Amplifies, It Doesn't Fix00:10:29 The Real Purpose of Paid Advertising00:11:03 Complimentary Audit Invitation00:11:26 Final SummaryFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/DISCLAIMERThis content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimisation. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.