SE02E42 How Do You Get Recommended by ChatGPT, Claude, and Gemini | Rich Sanger

How do you get recommended when someone asks ChatGPT, Claude, or Gemini for a business like yours? Rich Sanger explains the signals that help AI understand and surface you.In this episode of Unfiltered Solopreneur, Nikhil Vaish sits down with Rich Sanger to unpack what helps a business become found, understood, and ultimately chosen in AI-driven search.What this episode answers Primary question: How do I show up when someone asks ChatGPT or Claude for a recommendation? Rich’s answer: make the story of who you are, what you do, and where you do it clear, explicit, and consistent across the channels you control. Then strengthen that picture with third-party proof such as reviews, testimonials, mentions, and other people talking about your work. His practical starting point: fully spell out your services on your website and social profiles, use relevant directories, and make sure the same core business story appears everywhere.The episode also answers: What makes someone choose you after they find you? Why is being excellent at your work not enough to make the value obvious? How can introverted solopreneurs become visible without pretending to be someone else?Key topics covered Being found, understood, and chosen Building a consistent “entity” picture across the web Reviews, testimonials, and third-party proof Why photos and real-world evidence matter Completing Google Business Profile services with custom descriptionsUnfiltered Solopreneur is a podcast about solopreneurship and the realities of building an expert-led business without hiding behind a company brand.Who this is for: For established coaches and solo experts who are already doing strong work but hitting the ceiling of referral-driven growth and want to become easier to find, understand, trust, and choose.#UnfilteredSolopreneur #BoostSolo #Solopreneurship #SEO #AISearch #BrandStrategy #AIVisibility #BoostSoloFive Related Search Phrases how do I get recommended by ChatGPT how to show up in AI search how to make my business visible to AI how to get found and chosen online how reviews and testimonials influence AI recommendationsTimestamps 00:00 From Garbage Trucks and Guitars to Search  04:09 Losing the Identity You Built  10:19 Turning a Winding Career Path Into an Asset  18:41 The Visibility Paradox for Introverts  27:57 Being Found, Understood, and Chosen  31:55 How to Show Up in AI Recommendations  37:45 What Makes Someone Choose You  41:43 Building an Ecosystem of Evidence  44:56 Rapid-Fire Round  47:31 An Overlooked Google Business Profile MoveAbout the Guest Rich Sanger | Founder, Streetlight Local Rich Sanger is Founder of Streetlight Local, with a background spanning professional music, psychology, nonprofit work, SEO, search, and AI visibility. Website: https://www.richsanger.com  Business website: https://www.streetlightlocal.com  LinkedIn: https://www.linkedin.com/in/richardsangerResources & LinksRich mentions an article he wrote for Search Engine Land about a Google’s LLM patent and what it could mean for SEO: https://searchengineland.com/google-llm-patent-seo-teaching-ai-480625From Nikhil Take the free Brand Gap Diagnostic. Nine questions, a few minutes, and you'll discover the biggest gap quietly costing you right-fit clients.  Download it at: boostsolo.com/brandgapdiagnostic Your story is your most powerful asset. LIVE SOLO OR DIE CORPORATE!