Podcast Episode

AI in Social Media: Helpful or Hype?

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands·Lindsay Mauch and Kayla Perlstein·29 July 2026·39 min

About this episode

In this episode of Dose of Social, we dive into one of the biggest conversations happening in marketing right now: Is AI genuinely helping us create better content, or is it mostly hype?From AI-generated music and avatars to note-taking tools, customer service, product photography, search, and advertising, we share our honest thoughts on where AI is making a real impact—and where it may be crossing the line.We also explore why AI should support your creativity rather than replace it, how to protect your brand voice, and why authenticity will continue to matter as more AI-generated content fills our feeds.Here’s what we’re diving into:Where AI-generated music, photography, and video can strengthen your content strategyThe risks of AI avatars, voice cloning, and virtual influencersHow AI is changing customer service, search, hiring, and content discoveryWhy AI note-taking tools can improve productivity and uncover new content ideasHow to use AI as a helpful business tool without losing authenticity or your brand voice Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our websiteHave questions about AI or want us to cover a specific tool in a future episode? We’d love to hear from you!