99 | How Much Should Christian Authors Spend to Sell More Books?

Feeling pressured to spend more money just to keep your author business growing?For Christian authors, the costs of publishing, ads, promotions, software, courses, and tools can add up quickly, especially when book sales are already tight. And when other authors seem to be spending more, it’s easy to wonder whether running lean is wise stewardship or whether you’re holding your own growth back.In this episode, we’re looking at what Scripture says about financial pressure, planning, debt, and wise investment in your author business. I’ll also share practical ways to promote your books for free, plus lower-cost options you can consider before jumping into bigger ad spend.Listen now and learn how to work wisely with the resources you have, so you can keep reaching readers, selling books, and growing your author business without letting financial pressure set the pace.Resources mentioned in this episodeBookFunnel →  Check out BookFunnelPublisher Rocket → Check out Publisher RocketVellum →  Check out Vellum Related episode98 | Are You Selling Your Books to the Readers You’re Called to Serve? → Listen Here────────────🚩 You’ve published the books. Now build the business that helps them sell. Get the FREE 5-step Christian Author Growth Roadmap™.👉 Get the Roadmap────────────💌  Friday Manna Newsletter™️  🤩 Rate & Review this PodcastYour support in sharing this show and leaving a review is greatly appreciated. ────────────© 2026 Urcelia Teixeira. All rights reserved. This episode and its accompanying materials may not be reproduced, republished, distributed, transcribed, or adapted in whole or in substantial part without prior written permission, except as permitted by law.