ELSPETH MERRY on the power of music and storytelling

Elspeth is an award-winning publicist and the founder of Artists' Way Agency. During her career, she has managed campaigns for breakthrough artists such as FLO and Holly Humberstone, to global superstars such as Sigrid, Glass Animals, Post Malone and Ariana Grande to name a few. What makes Elspeth incredibly successful is her knack of knowing how to connect and tell us her artists' unique stories in a way that is true and authentic but also creatively serves their music in an ever-changing media landscape. In this episode, we cover: Elspeth's unique and exceptional career trajectory; how she created her own luck in the music industry; the role of a music publicist; the joy she feels in creating connections, setting scenes and storytelling; what success means to her; how burnout and her Saturn Return led Elspeth to create her own agency, which allows her to serve her clients more creatively and authentically; her experience working with musicians like Sigrid, Hak Baker, and Paris Paloma and many more! If you enjoy this podcast, I would love if you could follow and leave a review. Thank you! Follow on Instagram and TikTok @every_muse_ *** LINKS Artists' Way Agency Artists' Way on Instagram Elspeth on Instagram