The Campaign | A Marketing Podcast by 97th Floor

Active· last episode 14 days ago

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~37 min episodes

About The Campaign | A Marketing Podcast by 97th Floor

The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing. For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, and Crumbl. Learn more and schedule a discovery call at 97thfloor.com.

Language: English
Type: podcast

Episodes(45)

1
AI Search: What’s Wrong with Everything Your Dashboard is Telling You w/Ted Coxworth, President of Extensor
13 Aug28m
2
The New SEO Pipeline: How Brands Win in AI Search w/Kevin Indig, Organic Growth Advisor
30 Jul31m
3
Why the Best CMOs Are Getting Comfortable With Ambiguity w/Sam Brown, VP of Client Services @ 97th Floor
30 Jul30m
4
How to Use Agentic AI Without Breaking Your Process w/ Blake Nielson, Jasmin Bennett & Rachel Bascom @ 97th Floor
30 Jul28m
5
How to Win the Trust War While Everyone Else Is Automating It Away w/ David Meerman Scott, Author of The New Rules of Marketing and PR
30 Jul34m
6
How to Build a Personal Brand That Gets You Hired w/Brandon Smithwrick, Founder of Content to Commas
30 Jul33m
7
Search Just Changed Forever (Again): What Google I/O Means for Your Brand w/Mike Witham, Head of Search & Rachel Bascom, Head of Content
30 Jul40m
8
How the Most Trusted Page on the Internet is Tackling AI w/ Jimmy Wales, Founder of Wikipedia
30 Jul1h

+37 more — listen on the platforms above

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About The Campaign | A Marketing Podcast by 97th Floor

Language: English
Type: podcast

Episodes(45)

AI Search: What’s Wrong with Everything Your Dashboard is Telling You w/Ted Coxworth, President of Extensor

13 Aug28m

The New SEO Pipeline: How Brands Win in AI Search w/Kevin Indig, Organic Growth Advisor

30 Jul31m

Why the Best CMOs Are Getting Comfortable With Ambiguity w/Sam Brown, VP of Client Services @ 97th Floor

30 Jul30m

How to Use Agentic AI Without Breaking Your Process w/ Blake Nielson, Jasmin Bennett & Rachel Bascom @ 97th Floor

30 Jul28m

How to Win the Trust War While Everyone Else Is Automating It Away w/ David Meerman Scott, Author of The New Rules of Marketing and PR

30 Jul34m

How to Build a Personal Brand That Gets You Hired w/Brandon Smithwrick, Founder of Content to Commas

30 Jul33m

Search Just Changed Forever (Again): What Google I/O Means for Your Brand w/Mike Witham, Head of Search & Rachel Bascom, Head of Content

30 Jul40m

How the Most Trusted Page on the Internet is Tackling AI w/ Jimmy Wales, Founder of Wikipedia

30 Jul1h

+37 more — listen on the platforms above