How to Gain Access to Affluent Clients

How do you get access to affluent prospects when you don't move in their circles?You may be starting in the wrong place.In this episode of The Velvet Rope Playbook, you'll meet Michael Brennan, a successful business owner who spends a year attending networking events, charity dinners and business organizations trying to meet larger, wealthier clients—with very little to show for it.Then one lunch with a longtime client reveals something Michael had completely overlooked: he was already one relationship away from exactly the people he was trying to meet.You'll discover how to uncover the hidden network inside your existing client base, why “Do you know anybody who needs what I do?” is usually a terrible referral question, what to say instead, and how to identify the handful of people who can provide access to an entire affluent community.We'll also look at how to ask for introductions without making people uncomfortable, why creating a reason for an introduction can work better than asking for a referral, and what to do once somebody finally opens the door.Because you may not need a bigger network.You may need to understand the one you already have.For more practical affluent-marketing strategies and information about my books, programs and ways to work with me personally, comment MORE.And subscribe to The Velvet Rope Playbook wherever you listen.#AffluentMarketing #Networking #HighNetWorthClients #ClientAttraction