The Question You Should Be Able to Answer in 10 Seconds—but Probably Can’t

There's one question many successful professionals have a surprisingly difficult time answering:What problem do you solve?Ask what they do and the answer comes easily. Wealth management. Architecture. Consulting. Interior design. Concierge medicine.But those are services—not problems.In this episode of The Velvet Rope Playbook, you'll meet Richard Fallon, a successful advisor who thinks he knows exactly what he provides until one simple question forces him to look at his business from his client's perspective.You'll discover how to separate what you do from why someone needs it, a simple exercise for uncovering the problems your best clients actually pay you to solve, and why your clients' own words may be more useful than the polished marketing language on your website.Because your prospect shouldn't have to translate your service into a reason to care.That's your job.For more affluent-marketing strategies and information about my books, programs and ways to work with me personally, comment MORE.And be sure to subscribe to The Velvet Rope Playbook wherever you listen to podcasts.#AffluentMarketing #Positioning #MarketingStrategy #ClientAttraction