Your Customer Complaints Are Shaping What AI Says About Your Brand

Your website isn't the only thing AI reads before it decides what to say about your brand. Your Yelp reviews are. So is that unanswered DM from three weeks ago.Katie Artz spent 90 days optimizing her own company's website, testing every AI visibility best practice on herself before she sold a single client on it. The thing that actually got her cited by AI? Not the website. Her personal LinkedIn, a mention on Reddit, and third-party coverage.In this episode, Brooke talks with Katie, founder and CEO of No Fluff, about how AI builds a "trust graph" for your brand from reviews, social conversations, third-party sources, and the rest of your digital footprint. They explore why the questions and complaints your social care team handles every day are becoming strategic intelligence — and what leaders should do with that information instead of letting it stay inside the social team.We Talk About:Why AI reads your entire digital footprintWhy Katie's company got cited by AI — and why it wasn't her websiteWhat happens to brands that don't respond to complaints or reviewsHow to turn one customer response into three places AI can find itA 5-minute test you can run right now to see what AI already thinks about your brand Want to know what AI is already saying about your brand?Katie's five-minute test is a great place to start. But if you want to understand how your brand actually shows up across AI search, where competitors are being recommended instead, and what you can do to improve your visibility, the AI Visibility Benchmark™ goes deeper.No Fluff benchmarks your brand across the questions buyers are actually asking and gives you a roadmap for improving how your company shows up in AI-generated answers.See where your brand stands with the AI Visibility Benchmark™: https://nofluffmktg.com/ai-visibility-benchmark/