Your Competitors Can Copy Your Content. They Can't Copy This.

AI has made it easier than ever for competitors to see what’s working for your brand and create their own version of it.But they can’t copy how you show up.Last week, Brooke shared the results of Planable’s experiment comparing human-run and AI-run Instagram accounts. Both followed the same brief, yet the human accounts received 88 comments compared to just two across the four AI accounts.This week, Brooke looks at what that gap reveals about the difference between a content strategy and a conversation strategy—and why that distinction matters as content becomes easier to replicate.She also shares a simple way to identify where your brand may be posting consistently without actually showing up for the people on the other side of the content.We Talk About:Why your competitors can copy your content, but not how your brand shows upThe difference between a content strategy and a conversation strategyHow to spot the presence gaps keeping your brand from creating real conversation Want to create content that gets people talking?Brooke’s free Talk-Worthy Content course walks you through how to design social content that gets a response and creates the kind of meaningful engagement social media algorithms reward.Learn more at https://bsquared.media/courses/talk-worthy-content.Mentioned in This Episode:88 Comments vs. 2: What Happens When AI Runs Your Social Media: https://bsquared.media/ai-social-media-management/