Your Brand Mentions Are Down. That’s Not Always Good News.

Fewer brand mentions can look like a win. Fewer complaints, a quieter inbox, less noise.But silence doesn’t always mean things are going well.In this episode, Brooke breaks down the three reasons brand mentions decline, why only one is actually good news, and how fewer conversations can quietly drag down your reach.You’ll also learn how to spot gaps in your social listening, audit your content for “reply-ability,” and figure out whether your content has simply stopped being talk-worthy.If your audit shows that your content isn’t giving people much reason to respond, that’s the problem to fix next. Brooke’s free Talk-Worthy Content course will help you create content designed to spark the conversations, shares, and meaningful engagement social platforms are rewarding.Take the free Talk-Worthy Content course:https://bsquared.media/courses/talk-worthy-content/Mentioned In This EpisodeTalk-Worthy Content: https://bsquared.media/courses/talk-worthy-contentSprout Social: https://sproutsocial.com AlertMouse: https://alertmouse.com Agorapulse: https://www.agorapulse.com