Why most cultural moments don't need your brand w/ Eve Macdonald

In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve. Emma brings her trademark commentary on Smartphone Free Childhood's latest cinema ad. While David goes full gay and talks about Patagonia vs Pattie Gonia: why a clothing brand is suing a drag queen. Useful Links:www.linkedin.com/posts/joeryrie_we-rebuilt-a-1990s-video-shop-in-slough-to-ugcPost-7471149035870130176-jJfx/https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/ Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Hosted on Acast. See acast.com/privacy for more information.