197 Andy McDonald, CEO of Gameplan Performance, on Building Sports Tech and Winning Team Business

Andy McDonald is the Founder and CEO of Gameplan Performance, a platform helping medical and performance departments plan, track, and manage athlete rehabilitation and return to play.With more than 17 years of experience as a physiotherapist and strength and conditioning coach across 30+ sports, Andy saw how disconnected systems made it harder for specialists to coordinate an athlete’s recovery. He built Gameplan to bring those people, plans, and data together.Andy joins the Sports Business Leaders Podcast to share how he turned that problem into a business and what it takes to sell technology to professional teams. We discuss identifying the end user and the buyer, navigating IT and legal reviews, understanding teams’ buying windows, and adapting as more organizations use AI to build their own internal systems.Andy also shares lessons from co-founding the Inform Performance Podcast and why building relationships within your specific corner of sports matters.