204 Dan McInerney, AE Live, on Sports Broadcast Graphics and AR

Dan McInerney, Business Development Manager at AE Live, joins the Sports Business Leaders Podcast to discuss how graphics, real-time data, and augmented reality help broadcasters tell better stories.Dan shares his journey from NBC Sports to Riot Games, where his team’s graphics work earned a Sports Emmy, and breaks down AE Live’s work on everything from NFL score graphics to the SpongeBob Super Bowl broadcast. We also explore how player tracking could change the viewing experience and his advice for building relationships with broadcasters and sports rights holders.