205 Stephen Amritraj on Bringing Back World Team Tennis and Building a League for Today’s Fans

Stephen Amritraj joins the Sports Business Leaders Podcast to discuss the return of World Team Tennis, the mixed-gender professional league co-founded by Billie Jean King in 1974.After five years away, WTT is preparing for a December 2026 return across New York, Toronto, and South Florida. Stephen explains how shorter matches, city-based teams, and player equity are helping reshape the league, with stars including Coco Gauff, Jessica Pegula, Taylor Fritz, and Tommy Paul.We discuss the business behind the comeback, building lasting team loyalty in an individual sport, and lessons from emerging leagues like Unrivaled and TGL. Stephen also shares his journey through professional tennis, coaching, the USTA, and UTR, along with advice for entrepreneurs on solving problems and demonstrating clear financial value to sports organizations.