Back to Med Creator 101

Podcast Episode

Dr. Chris Tomassian's Content Strategy (Re-release)

Med Creator 101··20 September 2026·32 min

About this episode

Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agencyDr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaDr. Tomassian: Instagram: @dr.tomassian | TikTok: @dr.tomassian | YouTube: @dr.tomassianDevelop your skills: Enroll in medcreator101.comTools and Creator Must-Haves:CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL Gimbal: https://amzn.to/3QEu6ZO Anker External battery charger: https://amzn.to/3DdtBTi Car mount: https://amzn.to/4bkEu2k Car mount (portable): https://amzn.to/3EVgNl8 DJI Osmo Camera: https://amzn.to/43eptwP DJI Osmo Mic: https://amzn.to/44WJFnC Ring light (portable): https://amzn.to/43joyvm Ring light: https://amzn.to/4ikDBcd Nikon DLSR Camera: https://amzn.to/3FbK0rR