99. How to Grow a Niche Podcast with Cork & Fizz and The Repertoire Podcast (Live Panel at Podcasters NW)

I brought two of my favorite niche podcasters up on stage for this one: Hayleigh of Cork & Fizz, who's built a wine education business and podcast from the ground up, and Justin of Repertoire, who spent a decade in kitchens like The French Laundry before building a coaching company for culinary pros. We got real about what happens when you niche down hard, whether it's possible to go too specific, and how to actually turn a small, focused audience into a real business. Attend the next Podcasters NW event on October 14th at Industrious: https://luma.com/7w0byjeu We chat about:The moment you realize your niche might be too small, and the "concentric circle" trick for widening it without losing what made it workWhy a rebrand after 130 episodes barely moved the needle (and why nobody notices you repeating yourself)Finding your audience where they actually hang out, not where you wish they hung outThe underrated growth hack of guesting on podcasts that have nothing to do with your nicheWhy your favorite brands are probably terrible at content, and how that's your opportunityTurning a podcast into a trust-building funnel for private tastings, coaching, and communitySolo vs. co-hosting, and the "crawl, walk, run" way to test a co-host before committingVideo podcasts: why skipping them isn't the mistake you think it isRethinking what "success" even means if sponsorships aren't the goal JOIN: The Podcast Cafe Community a private, application-only community for podcasters who already have a show and are done guessing alone. Apply here: https://www.espressopodcastproduction.com/community Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction