More Than Leads: Marketing’s Role in Culture and Hiring with Brooke Saxon-Spencer

In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees well to ensure resident satisfaction and share insights on how senior living organizations can leverage marketing strategies for recruitment and retention. Key topics covered include the role of structured onboarding, ongoing training, internal branding, and the power of authentic storytelling through video and social media to enhance employee and resident experiences. 00:00 The Importance of Employee Treatment01:28 Introduction to the Episode01:49 Meet Brooke Saxon Spencer02:23 The Role of Marketing in Senior Living02:52 The Power of Storytelling in Recruitment03:09 Casual Conversation and Personal Stories04:44 Claiborne Senior Living's Marketing Strategy06:47 Integrating Marketing and HR for Employee Satisfaction17:16 Revamping the Onboarding Process19:52 Revamping the Orientation Program20:41 Interactive and Personalized Training22:29 Feedback and Continuous Improvement24:55 Empowering Employees and Building Trust28:29 Marketing for Talent Acquisition32:12 The Importance of Employee Experience36:31 Final Thoughts and Key Takeaways