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Podcast Episode

Stop Hiding Behind Your Laptop: In-Person Networking Tips for Online Business Owners With Andrea Shah

Point Of The Story··7 August 2026·55 min

About this episode

I know you love your online little bubble.I know you call your internet friends your "coworkers" even though you've never met them in person (same).But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where you're standing in a room of old white dudes in suits waiting to deliver your elevator pitch, but the version where you wear something bold so people come talk to you, where you ask a great question (we've got plenty) instead of the world's most boring small talk.And where sometimes a total stranger gets within six inches of your face to interrogate you about your website's AI visibility score. (I'm still mad about that one!)TOPICS & TANGENTS— Why in-person connection still matters when you can build a whole online business without ever leaving your bubble— The difference between a general networking event and a client-focused conference— Budgeting for conferences: how to think about ROI before you drop money on a ticket— How to pick an event when you don't have a specific niche— Why the size of a conference matters and how to know if a room is already saturated with people who do what you do— The questions to actually ask someone you just met (way better than "so what do you do")— A trick for getting people to come talk to you first— My ADHD tip for staying present in a conversation (it involves poking myself)— Andrea's advice for the anxiety girlies replaying the night on a loop afterward— Should you bring a friend to a networking event?POINT OF THE STORYNetworking isn't the old-boys-club elevator pitch you're picturing. It's wearing something bold, asking a good question, and remembering that nobody's replaying your awkward moment the way you are. Go talk to someone!!!Love you, mean it. 🖤ANDREA LINKS— Follow Andrea on Instagram and Threads— Check out her website— Grab her freebie— Her walkout songBTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Blog post: 3 Reasons Why AI Copywriting Won't Replace Humans— Past episode: Episode 49: If You Want A Village, You Have To Be A VillagerThis episode was edited by Adrienne Cruz.