How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a Fucking Grip (Mentorship Moment Series Ep. 1 with Adrienne Cruz)

If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone.Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in!Adrienne came in with a real problem. Her first-ever launch of Saturday Morning Launch Plan (her podcast launch group program) sold 14/10 spots, but round two only sold ONE. She'd been sitting on that flop for months, convinced she couldn't emotionally survive doing it again.So we got into it, and by the end she had a legitimate plan, and a whole email sequence, AND a new freebie idea, and a million other things that shouldn’t realistically fit into a 60-minute strategy call but do in mine.TOPICS & TANGENTS— Experience me fixing Adrienne's flopped launch LIVE as you get to be a fly on the wall for one of my Mentorship Moment strategy calls— Chris (Adrienne's husband) gets publicly manifested a job offer in Boston so Adrienne and Sara can finally be neighbors— The TL;DR: Saturday Morning Launch Plan's beta round sold 14/10 spots, but the second round sold only one spot— What to do when your launch flops and you’re dreading the next one— Separating the technical readiness problem from the emotional readiness problem— The Life of a Showgirl discourse that had Adrienne muting Taylor Swift-related words on Threads— The two-freebie funnel strategy— Building out the welcome email sequence, freebies to launch, step by step— Splitting Saturday Morning Launch Plan into a self-paced evergreen version and a live version, and how pricing would be different for each— Why one flop launch doesn't necessarily mean the strategy is broken— Building in an end-of-program incentive to get people to do the thing— How long to market a launch before hitting launch fatiguePOINT OF THE STORYWorrying about a bad outcome that hasn't happened is its own kind of wasted energy. Better to spend that energy figuring out whether people aren't buying because they're not ready, not aware, or not yet convinced, and building the funnel that meets them where they are.Love you, mean it. 🖤BTL LINKS— All of my website copy resources: betweenthelinescopy.com/web-copy— All of my email marketing resources: betweenthelinescopy.com/email-marketing— Take my website copywriting course: betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter at bysarajoelle.substack.com— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers— Check out my website at www.betweenthelinescopy.comOTHER LINKS— Cape Cod YouTube vlog with Adrienne— 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26)— Learn more about Mentorship Moment strategy calls— Next Chapter (new mentorship coming soon!)— Launch Strategy for Squirrel Brains (with Kelsey Quinn, Coming Up Roses)— Saturday Morning Launch Plan (the whole subject of this episode!)— The Podcast Starter (Adrienne’s freebie)— Write Your Site— You're Not Annoying workshop— Swipe File— Off Your PlateThis episode was edited by Adrienne Cruz.