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Podcast Episode

Brand for Impact | People of Substance with David Rhode

People of Substance by LemonSkies··2 April 2026·28 min

About this episode

In this episode, David Rhode shares his journey from the corporate world to becoming a writer, professor, and advisor to nonprofits. He brings a unique perspective on how branding principles apply to mission-driven organizations and how smaller organizations can sharpen their message. We also discuss key pain points nonprofits face, including strategic planning, board development, and fundraising. David reflects on his experience teaching at the University of Pennsylvania and shares insights from his book Passion Isn’t Enough: A Practical Guide for Nonprofit Leaders, which focuses on helping nonprofit leaders move beyond passion to develop clear strategies, stronger organizations, and greater impact. Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter. Learn more about ⁠⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠⁠ on LinkedIn.