It’s Craft, Not Daft. Todd Fullarton on Building Wilful Beer

This week on The Beer Rep Chats With, I’m joined by Todd Fullarton of Wilful Beer, one of the UK craft beer scene’s fastest rising breweries and multiple gold medal winners at BeerX and Maltings Fest. We dive into Todd’s journey from TQ Beer Works to launching Wilful Beer in 2024, why modern West Coast IPA deserves more attention in the UK, and how the brewery built such a strong identity from day one. We also discuss hop saturation, advanced hop products, cask vs keg, the state of UK craft beer, and why Todd believes “it’s craft, not daft.” Expect plenty of brewing geekery, honest opinions on hazy IPA culture, and insight into what it really takes to run an award-winning independent brewery in today’s beer industry. If you enjoy conversations about craft beer, independent breweries, brewing techniques, and the UK beer scene, make sure to subscribe and leave a review. Check out Wilful Beer Website: https://www.wilfulbeer.co.uk/Instagram: https://www.instagram.com/wilfulbeer/Facebook: https://facebook.com/wilfulbeer CHAPTERS 00:00 - 03:56 Intro & The Birth of Wilful Beer03:57 - 09:17 Branding and Identity in Craft Beer09:18 - 13:57 Brewing Philosophy: Getting That Balance13:58 - 19:08 The Role of Modern Hop Products19:09 - 21:40 Listener Question & Brewing Challenges21:41 - 25:19 Beer Representation25:20 - 28:35 Challenges of Direct Trade and Growth28:36 - 32:08 Brewery Recognition 32:09 - 35:00 Listener Question: Celebrating Success and Awards35:01 - 37:04 Current Trends in the UK Beer Scene37:05 - 39:36 Future Aspirations for Will Full Beer39:37 - Quickfire Questions & Wrap UpSee more at beerrepchats.com Hosted on Acast. See acast.com/privacy for more information.