Podcast Episode

DAY 1: I’m Pausing YouTube for 90 Days. Here’s Why.

About this episode

Janice Sullivan shares her journey of shifting focus from creative photography to building a business for landscape, nature, and fine art photographers. She discusses her 90-day challenge to evaluate her content strategy and prioritize her business growth. photography business, landscape photography, content strategy, YouTube, entrepreneurship, 90-day challenge, marketing, audience engagement, photography coaching  key  topicsJanice Sullivan's shift from creative photography to business buildingThe challenges of growing a photography audience on YouTubeThe importance of re-evaluating content strategies based on business resultsThe role of consistency and effort in content creation and marketingInsights into niche photography markets like landscape and fine artThe impact of audience engagement on business growthStrategies for photographers to attract clients and build a brandThe significance of time management and prioritization in entrepreneurship  takeawaysContent success should be measured by business impact, not just viewsRe-evaluate your marketing efforts if they don't lead to client inquiriesConsistency in content creation is crucial but must be aligned with business goalsNiche markets like landscape and fine art photography need targeted outreachEntrepreneurs should be willing to pivot and adapt strategies regularlyBuilding an engaged community can be more valuable than high view countsTime management is essential for balancing content creation and client work  sound bites "You don't worry about the numbers when it comes to how many people are watching""If it's not doing good in your business, then you need to re-evaluate""Time is everything in this business, and you have to prioritize" Chapters 00:00 Introduction to Janice Sullivan's 90-Day Challenge01:20 Challenges of growing a niche photography audience02:17 Re-evaluating content strategies based on business results03:16 Deciding to pause YouTube for 90 days to focus on business04:09 Sharing plans and future steps for her content and business04:57 Encouragement for photographers to focus on client engagement