Build a Business That Fits You: Human Design, Visibility, and Founder Alignment with Marissa Liesenfelt

Building a successful business doesn't have to mean building it the same way everyone else does. In this episode of The Vignette Effect, I'm joined by intuitive business mentor and former BossBabe COO Marissa Liesenfelt for a conversation about human design, business strategy, authenticity, and creating a business that actually fits the way you're wired to work. After helping lead multiple eight-figure companies, Marissa realized that the business model she knew how to build wasn't the one she wanted to run. That realization led her deep into human design and eventually into helping founders understand how their natural strengths can shape everything from visibility and marketing to leadership and decision-making. We talk about why so many entrepreneurs end up following business advice that isn't actually designed for them, how to recognize when you're working against yourself, and why self-awareness isn't separate from business strategy. It's one of the most valuable tools you can have. If you've ever felt burned out by marketing, struggled with consistency, questioned whether you're building the right business, or wondered why certain strategies seem to work for everyone except you, this episode will give you a different way to think about growth. In this episode, you'll learn: What human design is and how entrepreneurs can use it in business Why business alignment matters just as much as business strategy Better ways to approach visibility and content creation Why burnout is often a signal instead of a personal failure How authenticity leads to stronger marketing and better decisions The role self-awareness plays in building a sustainable business Why your business should fit your life instead of the other way around Links mentioned in this episode: Magnetic Codes App with free report and a free month for listeners: magneticpowercodes.com/thevignetteeffect Marissa's website: https://www.marissaliesen.com Marissa on Instagram: https://www.instagram.com/marissaliesen Marissa on LinkedIn: https://www.linkedin.com/in/marissaliesenfelt/ Connect with Raquel: Book a free intro call with Raquel: https://calendly.com/raquel-vignettebrandstudio/discovery Raquel on Instagram @raquel.furman If this conversation helped you think differently about your business, I'd love it if you'd subscribe, leave a review, and share this episode with another founder who's trying to build a business that feels as good on the inside as it looks on the outside.