Andrew Small on What the NBA Taught Him About Running a Clinic

SummaryAndrew Small, director of rehabilitation for the New York Knicks, shares insights from his extensive career in pro sports, including his unique journey with high-level athletic rehabilitation work in the NBA. Discover how his experiences can inspire practitioners to elevate their practice and understand the business and culture of elite sports. Keywordssports physiotherapy, pro sport, healthcare leadership, culture, NBA, athlete rehab, US sports industry, practice differentiation Key topicsAndrew Small's career path from Australia to the USThe role of a the NBA in sports physiotherapyDifferences between Australian and US healthcare models in sportsBuilding trust and rapport with elite athletesCreating a high-value, differentiated practiceLeadership and culture in professional sports teamsNavigating external practitioner relationships in pro sportThe importance of local presence for US sports opportunitiesSound bites"The commercial aspect is a big part of what we do""Getting your credentials verified is a long, tedious process""Your culture is what you allow" Chapters00:00 Introduction to Andrew Small and his background01:16 Andrew explains his decision to pursue working with the Knicks02:54 The commercial differences between Australian and US pro sports03:49 Andrew's move from Australia to the US and initial challenges05:23 Differences in healthcare models between Australia and the US07:14 Business models and billing practices in New York clinics08:30 Marketing and patient acquisition in Manhattan10:22 Getting involved with the Milwaukee Bucks11:12 Tips for Australian practitioners aiming for US pro sports12:18 Qualifications and credentialing process in the US13:52 Working with external practitioners and athletes' teams17:22 Building team culture and leadership lessons from NBA championships20:27 Key elements of effective leadership and team culture22:19 Advice for Australian practitioners to succeed in US sports24:15 Andrew's future plans and reflections on his career Resources & Links:www.learn.physio - Evidence-based courses for health professionals