Podcast Episode
$25K to Speak on Stage: Is Paying to Speak Worth It?

About this episode
Welcome to Fame-Ready! This week, Katrina Owens breaks down paying to speak at events, why it counts as paid PR and when a sponsorship is worth it. After seeing several posts from women who paid $25,000 USD to speak at an event, Katrina shares her take without shaming anyone who made that investment. She explains how a paid speaking opportunity can build brand awareness and brand authority and why it only pays off when you have a contract, real deliverables and data behind the decision.From signing a contract and looking beyond stage time to booths, swag bags and marketing touch points, Katrina shares what she looks for in a sponsorship, using her own $5,000 USD investment in Like Minded Live as an example. She also explains why a stage you pay for should not be one of your first speaking engagements and how starting small helps you build the experience and data you need.You'll learn:Sign a contract first. A Google Doc is not enough to protect your deliverables on a big investment.Invest in more than stage time. Look for a sponsorship with a booth or table, swag bags and marketing touch points.Start small and build data. Use smaller stages, workshops and virtual summits to learn how speaking converts for you.Tune in to this episode of Fame-Ready for an honest conversation about paying to speak, knowing the difference between a scam and a reasonable investment, navigating the gray area of speaking and PR and remembering that "Speaking is 100% a business."Learn more about the Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching
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