150. Why Custom Pricing Is Quietly Killing Your Growth | Caitlin Schlichting

🌱 What happens when you build a program around every customer's preferences instead of your own system? Caitlin Schlichting, co-founder of Spraye, has watched hundreds of lawn treatment companies scale or stall. The pattern is clear: the ones that thrive standardize their pricing, defend their programs, and learn to say no. 💰 She breaks down lifetime value math, technician efficiency, and the operating discipline that separates companies that expand from companies that fold. Need a Better Website? Get a modern, conversion-focused site designed to bring in more leads and help your business stand out online. 📈 SEO for Lawn Care: We optimize your site so customers can find you fast. 🚨 Google Ads: Win more jobs with expert-managed PPC campaigns. Ready to grow? Let's talk. 🐸 Green Frog Web Design