She Sold $2.5 Billion on TV. Her Rule: Stop Telling People What They Need

Follow Nina Dixon & CTND for BTS + daily takeaways: https://www.instagram.com/ninapaldixon https://www.instagram.com/chaiteawithninad Forbes Riley has sold more than $2.5 billion in products on television, moved 64,000 SpinGyms in a single day, and has taught pitching to 284,000 students. They call her the Queen of Pitch. In this episode she breaks down the craft itself: the first tell that a pitch is about to fail, which she says shows the second someone opens their mouth; why "stop telling people what they need" is the rule that changes everything; the belief you have to clear before anyone will buy; what she does in the first five minutes in a room full of strangers; why desire changes what people will pay; the biggest networking mistake; how she pitches her own kids; and the night one webinar with 25 people made $25,000 after she stopped selling the product and started teaching the skill. Chapters: 0:00 Trailer 1:13 Two and a Half Billion in Product Sales 1:30 The Reality Show That Made Her Look Greedy 3:25 Betting the Mortgage on a Product Nobody Wanted 4:36 Two Minutes of Airtime to Prove Them Wrong 5:46 They Call Her the Godmother of TikTok Shop 7:29 21 Million Views, and the Mrs Beast Line 9:04 The British Agent She Invented 9:58 An Unexpected Job in 1980s Times Square 14:34 The First Tell of a Bad Pitch 16:24 The Water Bottle Demonstration, Live 17:46 Stop Telling People What They Need 18:36 The Belief You Have to Clear First 20:26 The Years Nobody Could Understand Her 22:05 Her Father's Accident and Going Hungry 23:07 Winning Miss Teenage New York 24:20 Sell Me This Pen 27:52 Special, Weird, and an Outcast 29:55 Get Your Idea Out While You Still Can 34:24 How She Pitches Her Own Kids 37:59 Desire Changes What People Will Pay 39:20 Networking Is Not a Numbers Game 40:39 Give Yourself Permission to Take Up Space 43:43 The Biggest Networking Mistake 45:27 Starting From Zero With Only a Phone 50:20 What Selling Live on TV Taught Her 53:35 You Have a Brand Whether You Like It 56:01 What We Get Wrong About Famous People 57:31 Coming Up in a Man's Industry 1:01:50 Leaving the Work Persona at the Door 1:05:13 The Losses She Could Barely Function Through 1:06:55 Pitching a Studio to Blow Up Her House 1:09:53 Why She Stopped Selling Products 1:12:17 The First Webinar: 25 People, $25,000 1:14:13 How Did You Get Good at Rejection? 1:18:45 What Her Daughter Calls Her Out On 1:22:08 AI, Pitching, and What Is Coming 1:24:37 Aging on Camera, and the Hospital Scare 1:27:18 You Wouldn't Have Liked Me at Thirty 1:30:25 The Little Girl in Long Island Follow Forbes Riley https://www.instagram.com/forbesriley https://forbesriley.com 🔔 Subscribe for more elevated conversations: https://www.youtube.com/@ChaiTeawithNinaD 💻 Watch on YouTube 📱 Watch on Spotify 🎧 Listen on Apple Podcasts