Building a Relationship-Driven PI Firm

Episode 57In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews attorney Abby Chin, managing partner at Cooper Elliot in Columbus, Ohio. Abby shares her path from starting on the defense side at a large firm to becoming a trial lawyer focused on helping individuals and families in complex litigation, including catastrophic injury and wrongful death. Abby explains the firm’s contingency-fee approach, referral-driven growth, marketing efforts like SEO, LinkedIn, speaking engagements, and new radio/podcast spots.