Growing a High-Performance PI Firm

Episode 53In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with former client and friend Blake Swan about his rapid firm growth and recent acquisition by Top Dog Law.Blake recounts starting out heavily reliant on referrals, then shifting to direct case acquisition through billboards, radio, Spanish TV, Google Ads, and LSAs, which helped him scale quickly and improve margins. He discusses the fear and uncertainty of investing early marketing dollars, learning through trial and error, and the importance of patience, data-driven tracking, and business education through masterminds and coaching.Blake explains why he chose to work with Keith based on trust and honest expectations, and he shares how the Top Dog integration has brought new scale, budgets, responsibilities, and operational insights. Watch the episode on YouTube: https://youtu.be/ovMRvDnK-b4Learn more about LEXGRO: https://lexgro.com/