Trademark Law Meets Athlete Brand Building

Episode 61In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Chris D’Avanzo, a North Jersey trademark attorney who also advises high school and college athletes on name, image, and likeness (NIL).Chris shares how his background in sports and coaching led him to law school and to building a practice that blends trademarks with athlete brand development. He explains how he finds NIL clients through local guidance counseling and sports networks, and describes his work helping athletes understand New Jersey NIL rules, avoid school-related compliance issues, and build long-term personal brands using social media and LinkedIn.They also discuss the growing importance of cross-platform video content and how AI-driven search is changing SEO and client discovery.Watch the episode on YouTube: https://youtu.be/Lz5WaASefbsLearn more about LEXGRO: https://lexgro.com/