Building a Trial-Driven Personal Injury Firm

Episode 55In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Tulsa, Oklahoma personal injury lawyer Joel LaCourse about his path from finance and accounting to law, including early work as a CPA and a stint in university finance that initially led him to pursue a law degree.Joel shares how courtroom litigation became his calling, why he left insurance defense due to ethical concerns, and how he built a plaintiff-focused, trial-oriented firm that trains young lawyers through real courtroom experience.He discusses the changing PI landscape with more cases requiring lawsuits due to lower settlement offers, and explains how a 2019 marketing epiphany led to rapid growth from six employees in 2020 to about 30 today through multi-channel advertising and digital efforts. Watch the episode on YouTube: https://youtu.be/7a4jkOMH9HELearn more about LEXGRO: https://lexgro.com/